North Bay Wildfires’ Impact on Sonoma County Nonprofits and Their Fundraising – PRG’s Report #2, February 2018
POSTED BY PARTNERSHIP RESOURCES GROUP
In October 2017, just days after the fires, the Partnership Resources Group team conducted a listening tour with current and former clients in Sonoma County. Many were profoundly impacted by the disaster.
The aim of these conversations was to provide a trusted and sympathetic ear to their fears, hopes and fundraising concerns. These discussions also became avenues for expressing profound feelings of loss, pride, anxiety, determination, and sadness.
PRG subsequently issued a paper, “After the Fires – Findings from Client Conversations,” addressing seven primary themes that arose from these meetings together with what we saw as the implications of each of these findings. Among these were:
Agencies not commonly perceived as being on the front lines of fire relief would need to define and communicate the unique role nonprofits also play as ‘second responders’, to their clients, donors and the public.